Everyone is talking about branding nowadays. It is to setup and to present a particular image to the mass that this is who we are and what we are doing. Hence, corporate branding is nonetheless important if to penetrate the market. Some spends a lot of money through advertising.
Others just use the word of mouth. Especially if the logo is worth mentioning about. For example, by the UK Office of Government Commerce aka OGC.
they came out with the logo as below:-
Does it look like there is a mascot and he is indeed onani? (masturbate)
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