Google just announce they are working on the next generation of ad serving technology – known as DoubleClick for Publishers (DFP).
For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.
For major online publishers — including social networks and online communities, entertainment sites, e-commerce sites and news sites — managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher’s ability to manage this process can have a significant impact on how much money they make from their online content.
From what I can see is that with the new features, it will not clutter the site with ads. Just selectively position those ads that can yield more income. Just like how the diagram below shows.
Official link here
Popularity: 2% [?]
Recent Comments