HizeCool

Google just announce they are working on the next generation of ad serving technology – known as DoubleClick for Publishers (DFP).

For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.

For major online publishers — including social networks and online communities, entertainment sites, e-commerce sites and news sites — managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher’s ability to manage this process can have a significant impact on how much money they make from their online content.

From what I can see is that with the new features, it will not clutter the site with ads. Just selectively position those ads that can yield more income. Just like how the diagram below shows.

Official link here

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Advertisers Face Hurdles on Social Networking Sites

The moment I saw this headlines, it just reminds me of the local blog advertising industry – namely Nuffnang and Advertlets. The point is whether they are doing well or the advertisers in Malaysia plainly believes in the online ads that able to penetrate the niche market?

And when they try to take advantage of new “social advertising,” extending their commercial message to a member’s friends, their ads will be noticed, all right, but not necessarily favorably. Members are understandably reluctant to become shills. IDC, the technology research firm, published a study last month that reported that just 3 percent of Internet users in the United States would willingly let publishers use their friends for advertising. The report described social advertising as “stillborn.”

All Web sites that rely on ads struggle to a greater or lesser extent to convert traffic, even high traffic, into meaningful revenue. Ads that run on Google and other search engines are a profitable exception because their visitors are often in a buying mood. Other kinds of sites, however, can’t deliver similar visitors to advertisers. Google’s own YouTube, which relies heavily, like Facebook, on user-generated content, remains a costly experiment in the high-traffic, low-revenue ad business.

Financial data would show the current state of Facebook’s advertising, but none are available. Facebook is privately held and a spokesman told me that it does not disclose revenue or any information about its ad sales.

I have encounter this before. Putting up a similar sites like Youtube or anything that relies heavily on the ad business seems to be unjust recently. Especially when the cost to maintain the high traffic in return of the low revenue.

When it comes to ads placement, it does not matter whether where we position it anymore. Most blog readers and bloggers are immune to the ads. It is like we got used to the potholes in City of Kuala Lumpur and we become very good at avoiding it. Just plainly ignore it and continue with the blog hopping.

It has been more than a year since both Advertlets and Nuffnang inception earlier 2007. Their business seems to grow as the take up rate of bloggers and those alike increases. However, I am really wondering if the advertisers are really getting a nick out of their marketing on the online ads.

IMHO, I believe it takes more than just ads at the sidebar or the header to create the impact. Rather, web-advertorial or some event inviting the bloggers are among the ways to leverage on the blogosphere influence in Malaysia. Just look at the events they went and when they ping the blog aggregrator sites like PetalingStreet for example, it just generating the buzz.

After a week or two, the buzz dies off replacing with new one from different advertisers. What left is the links and only those links will remain…

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My friend got an iPhone 3G from the US recently. Hence, he complained that he was unable to crack the MMS features as it lasted 14 days.

After that, it is back to normal. So I manage to find out there is this services in Vietnam that helped people to crack the iPhone, the viet-way.

Here.. for more

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I got invited to the Maybank2U v2.0 Preview on Monday held in Delicious, Marc Residence. It was a privilege to be invited to be part of this event and be amongst the selected to try out the latest m2u.

Last time I blogged about RM10 charges for the usage of Maybank2u but it turns out that’s not true as it only applies to Internet Business Banking. There’s nothing have to do with the consumer side, like you and I.

Anyway, coming back to the Sneak Peek of M2U 2.0 which is very interesting to begin with. Getting the information from Ahmad Shareza, the Head of Virtual Banking at Maybank told that there’s 3000 static pages. It’s freaking hell a lot and to make it worse, they took shotgun approach and dump everything up there.

Since M2U considered to be the pioneer in the Internet Banking (IB) space in this country, they have done a great job doing benchmark, comparison, study and etc to work on the 2.0. These people took a great deal of length to work on the User Interface. If it’s not user friendly, how good and how fast also no point. Just compare to Google. Simple and user-friendly. With the interface that feels like Wordpress, it seems to be silky smooth rather than the old one.

With 2.0, the display of the content is much more easier for browsing. Seriously speaking the new site is build with accessibility, functionality in mind. Here’s how it looks like…

Dashboard

Payment

TAC

Auto Logout Reminder

On the side track, managed to catch up with some bloggers. They did some update on the event too

Websitesolution
ShoppingNSales
DavidLian\
or just Google it :p

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According to Shacknews, Atari founder Nolan Bushnell claimed that a stealth encryption chip will “absolutely stop piracy of [PC] gameplay.” at Wedbush Morgan Securities conference.

“What that says is that in the games business we will be able to encrypt with an absolutely verifiable private key in the encryption world–which is uncrackable by people on the internet and by giving away passwords–which will allow for a huge market to develop in some of the areas where piracy has been a real problem.”

No more cheap game?

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Twitter. A name no foreign in blogosphere. Everyone twitters lately. It’s approachable. Painless (in terms of paying the telco for the sms rate) and affordable.

Most of all, it become a fast and efficient tool to share and spread information. Imagine you caught up in awkward place and need help. Talking will seems to be obviously peril. Hence, sms still ended in one person mobile doesn’t help either if the guy is dropdead away.

Read the rest of this entry »

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Came across an article in Guardian

Last month a US court ruled that border agents can search your laptop, or any other electronic device, when you’re entering the country. They can take your computer and download its entire contents, or keep it for several days. Customs and Border Patrol has not published any rules regarding this practice, and I and others have written a letter to Congress urging it to investigate and regulate this practice.

But the US is not alone. British customs agents search laptops for pornography. And there are reports on the internet of this sort of thing happening at other borders, too. You might not like it, but it’s a fact. So how do you protect yourself?

It seems that nowadays more and more of the government are worried about the information leaking. It has become more crucial as compared to last time.
Read the rest of this entry »

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Facebook might be compromising your privacy, if you have an account with it. It has been exposed by the BBC’s technology programme Click on the security flaw as reported by Spencer Kelly.

It is says that MySpace have far better security standard when it comes to protecting the users information.

Morally, Facebook has acted naively
Paul Docherty, Technical Director of Portcullis Security

Hence it reminds me of the story from Reader’s Digest on the identity theft.

BBC’s Click on Facebook

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We have only had the phone for a few hours but we needed to get inside its casing, what follows is our dissection of the Apple iPhone. Please note that we’re doing this so you are not tempted to on your recent $500/$600 expenditure, while it is quite possible to take apart using easy to find tools we’d recommend against it as it will undoubtedly void your warranty and will most likely mar up

How does the iPhone packaging looks like?

How they dissect the iPhone

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When I saw the release date of iPhone the other day over the Yahoo!News, I wanted to blog about it. Plan to get a hand of it but nonetheless, my dear friend Wingz already blogged about it under the title of iPhone on Sale date confirmed. Being a courteous, I decided not to follow suit with another post about the release date.

So with nothing on hand to generate sufficient traffic to my blog, I begin to search to counter Wingz for a particular post that can not only generate enough traffic here but to get more coverage for my ads from Nuffnang. After searching high and low, there’s only one thing that came into my mind. Something to get attention of the iPhone craze.

By chance and by luck, I manage to stumble upon a site – the technology site, Gizmodo where they posted OpenMoko’s Neo19735 that meant to replace iPhone. And it’s free too.
Here’s the link to the anti-iphone post. So what do you think? Can it replace the iPhone? Moreover, I read from somewhere that FDA not only wanted the phone just to be a phone but maybe detector as well. Example that I can think of as follow:-

• Smoke detector
• UV detector
• Fart detector
• Motion sensor
• Air particle sensor
• Sarcasm detector
• Hot Chick detector

I think the list can basically grow from there. Coz even today the phone also come with GPS too. There is no surprise if they really come up with it.

The OpenMoko Neo1973 linux-powered smartphone first crossed our radar last november. Then the iPhone came out and made us double-take on the device’s multi-touch screen, and coincidentally similar interface. Yesterday we sat down with the Neo1973, and learned more about its features, three-phase road map, pricing, and how open software collaborators will be compensated for their contributions. We also took a gallery full of pictures. Read on…

See it for yourself.

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